The Parisian trend home has recruited a forged of worldwide, multidisciplinary dancers to star within the latest marketing campaign for its ‘Kenzo Transfer’ Spring/Summer season 2018 sneaker assortment.
The quick movie, shot by 5fruits videography and pictures collective, sees the performers placing the shoe by way of its paces by translating every colorway (mild grey, darkish blue, pink, crimson orange or yellow) into a particular motion. The model labored with choreography duo ‘I May By no means Be A Dancer’ on the strikes, and recruited artist Lafawndah for the accompanying soundtrack.
This isn’t the primary time Kenzo has tapped into the facility of dance for a marketing campaign — the posh home paid homage to nightclub tradition with the highly effective quick movie “Membership Ark Everlasting” for Spring/Summer time 2017, that includes a sequence of solo freestyle dancing clips in empty membership areas, kitchens, and the good outside, that captured the magic of dancing alone. And again in 2016, the model lauded the launch of its ‘Kenzo World’ perfume with an eccentric video directed by Spike Jonze that noticed the actress and former ballerina Margaret Qualley break right into a wild dance routine.