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Aerie's New Campaign Is Full of Body Positive, Women's Empowerment Vibes – and It's Exactly What We Need


After seeing Aerie campaigns, you’ll notice something: you always end up feeling inspired. Not only does the brand strive to make its undergarments inclusive with a range of sizes and colors, but it’s also behind the genius #AerieREAL Role Model campaign. The project brings together women of different backgrounds and voices to represent Aerie, and for Spring 2018, the brand announced three incredible new faces: Yara Shahidi, Aly Raisman, and Rachel Platten. The trio joins Iskra Lawrence (who was the first Aerie Role Model ever) in a journey to promote body positivity and women’s empowerment.

To kick off the exciting news, all four women posed together for a photo shoot. In the images, these women stripped down to some comfy skivvies and held hands, showing a strong unity. You may have also noticed that the images seem unretouched, which is in line with Aerie’s mission to keep it real (that means no Photoshop) with its campaigns. If you want to digest a powerful, inspiring message, look on to see all the images from the campaign and watch the accompanying video.

Source: Lifestyle

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